2007 April Style Star: Joanne Joseph

by | Apr 1, 2007

Since she was a child, Joanne Joseph showed a keen interest in what was going on in the world, and come April 2007, she is one of the most popular faces on TV, and has turned news-reading into an art.

The likeable SABC 3 [email protected] anchor has mixed charm and intellect with a good dose of beauty, and has made the space her own, but not without hard work.

More importantly, this multi-talented young woman recently became a mother, and is enjoying looking at life through her daughter, Jade’s eyes.

Away from news reading, Joanne has her own production company, where she hones her skills as a producer.

Being on TV every other night can be a tough prospect, but seemingly not for Joanne, who is always elegantly dressed.
Introducing gsport’s Style Star for April, gorgeous SABC 3 news reader, Joanne Joseph!


Millions of South Africans know you for your flawless delivery of the news on SABC 3; how have you been enjoying that role?

In many ways, it’s a lot more demanding than it looks. The hard part is not landing the job; it’s about reaching a standard that you set for yourself over a prolonged period of time.

You are truly only as good as your last bulletin, and I’m particularly hard on myself when I feel I haven’t had an excellent read. What’s enjoyable is walking off set knowing that I’ve done my best, and that it was a good all-round performance from the crew and me.

I’ll even allow myself a pat on the back if it was a technically difficult bulletin, and I managed to do my part to keep it going despite the glitches!

Where does your interest in news come from?

My parents and wider family have always been very aware of what’s going on in the world, and encouraged us to do the same.

SABC’s then 8 ‘o clock news bulletin was an institution that we never missed, and of course Sunday lunches with our extended family were characterised by intense political debates with varying points of view that certainly made an impression on me as a child.

Aside from news reading, what are your current career projects?

I have a production company that creates a fair amount of material for broadcast. We also do corporate videos and the coverage and presentation of live events.

This gives me a chance to engage with people outside of the studio which is both educational and refreshing. It’s also helped me to hone my skills as a producer.

What advice do you have for women who would like to follow in your footsteps?

I would say do it for the right reasons. Don’t do it to money overnight or take a shortcut to fame. A newsreader’s life is not that glam!

If you do have the potential though, keep banging on peoples’ doors until they give you a chance.

Never miss an opportunity or an audition, and develop skills associated with the job and the behind-the-scenes production to make yourself that much more marketable.

How difficult is it deciding what to wear on TV every night?

Very difficult! It usually depends on the mood I’m in. If I’m in a more subdued frame of mind, I’ll choose colours like beige or a black. If I’m slightly more ebullient mood, I’ll go for red.

How would you define your style?

Simple. My Mom often calls me a “Plain Jane”! I don’t often go for busy prints. I prefer wearing 2 colours in one ensemble. My Mom has finally persuaded me to wear jewellery with every outfit!

Where do you shop for clothes?

The usual – Truworths, Foschini, Edgars. I find these stores make clothes that fit me well – especially Edgars’ Kelso Petite collection.

As far as ball gowns are concerned, I usually shop at Honey Boutique. They have an interesting range of local designs.

What’s the strangest outfit you’ve ever worn?

A fancy dress outfit – the Queen of Hearts – to a birthday party, with some outrageous make-up to complete the over-the-top look!

My partner Neil went as the Mad Hatter! We had a ball just being juvenile!!

What is your favourite item of clothing?

My low-cut blue jeans! I wear them as often as possible (even while reading my bulletins!) I can dress them up or down. They wash really well, go with a number of tops and are extremely comfortable.

Who are your favourite South African designers?

I like Stoned Cherrie quite a bit. Their hybridised designs look comfortable and classy, are bold and seem to straddle a number of genres.

Who is your style icon?

I must admit that I don’t have one particular style icon. I delight in a mish-mash of styles that I see everywhere from the streets to the catwalks.

I think people who wear their chosen styles with confidence should be applauded. I find slaves to fashion slightly annoying!

What is your favourite food?

Chocolate without a doubt!!

Favourite colour?

Blue in all its hues..

How do you keep fit?

I have always struggled with the discipline required to maintain a strict exercise routine! My only saving grace is that I eat very healthy!

My partner and I are both vegetarian. We’re crazy about salads and fresh veggies and make sure we get enough of an intake of those.


What is your favourite sport?

I enjoy watching tennis and swimming.

Who is your favourite sports star?

Roland Schoeman has just won gold at the FINA Championships. I deeply respect him for choosing to swim in green and gold, even after all the money that Qatar threw at him. Natalie du Toit is another icon who has my vote.

gsport strives to celebrate femininity. How would you describe femininity?

It’s about each woman defining what it means to be a woman in what’s still largely a man’s world.

It’s about confidence, a good-self esteem, a hunger for success in your chosen role, and the perseverance to achieve your aims without resorting to unethical tactics.

As women we can achieve the same success as men – it doesn’t hurt to do it with a bit more class.

Who are your mentors?

My drama teacher at school, Kenlynn Sutherland was my greatest mentor. She taught me as an adolescent that the world was my oyster.

When I lose sight of that, I often think back to the confidence she instilled in me. She was also a free-thinker who taught me to challenge the status quo if necessary and find alternatives ways of seeing the world and thinking about it.

My (almost) sister-in-law Jennifer Ferguson is just as inspiring. She uses the power of music and words to encourage people to think about a world where selfishness and greed are abandoned to cultivate love and understanding among people from a myriad of backgrounds.

What inspires you?

My 5-and month old daughter Jade inspires me. She is the most refreshing, rejuvenating, awe-inspiring element of my life.

She is teaching me what’s really important in life and how to be a child again. That’s invaluable – it’s a feeling no adult can inspire in you!

Still to achieve?

I’m hoping to further my studies, grow my company even further and most importantly focus on relationships in my life.

Giving birth suddenly brings the most important things into crisp focus, and I’ve realised that in the rat-race, one can often neglect people around you.

So that’s my foremost resolution – to nurture relationships with those close to me, and let people around me know they are loved. Life is much too short not to do this!

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