Prioritising the Commercialisation of Women’s Sport in 2025 

The sponsorship of women’s sport and sportswomen is always a hot topic. 2025 is well underway and this is when the work begins for those who are looking to garner some much-needed financial backing from a sponsor. Photo: Supplied

As we look ahead to a busy sport calendar, it is crucial that we prioritise the commercialisation of women’s sport in 2025. Commercialisation is at the centre of a powerful ecosystem that can transform the landscape and ensure sustainable growth for all involved.

Karabo Meso Excited for Second T20 World Cup Opportunity

South Africa's junior wicketkeeper-batter Karabo Meso is one of the stars born at the inaugural ICC U19 Women's T20 World Cup in 2023, the experience and opportunity boosting her rise through the cricketing ranks ahead of schedule. Photo: Cricket SA

South Africa’s junior wicketkeeper-batter from Soweto Karabo Meso is one of the stars born at the inaugural ICC U19 Women’s T20 World Cup in 2023, the experience and opportunity boosting her rise through the cricketing ranks ahead of schedule

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