English Football League’s Ipswich Town have been boosted with a shirt sponsorship deal with four-time Grammy Award-winning singer-songwriter, Ed Sheeran, for the 2021-22 season....
Sponsorship
Namibian Netball Receive Major Premier League Boost
Netball in Nambia received a major boost with the launch of the MTC Namibia Netball Premier League in Windhoek on Thursday, 29 April 2021. According to a release on...
Siyabonga Malinga Uplifting Women’s Football in Hammersdale
In celebration of Sunflower FC’s 25th anniversary, founder and head coach, Siyabonga Malinga, is aiming to continue building on the club’s vision to keep young girls off the...
New Financial Model for UEFA Women’s Champions League
The revamped UEFA Women’s Champions League will see the dawn of a more sustainable future for women’s football after the introduction of a new financial distribution model for...
United Kingdom Leads in Closing the Visibility Gap
Increased visibility of female athletes could power women’s sport revenue in the United Kingdom to nearly 20 billion rand a year by 2030 – up nearly three times from its current...
Caster Semenya Fighting for The Next Generation
Double Olympic gold medallist, Caster Semenya, who is in a lengthy legal battle with World Athletics to allow her to compete in the 800m race in the upcoming 2021 Olympics, says...
New Cash Incentives on the Revised Sunshine Ladies Tour
The condensed 2021 Sunshine Ladies Tour is set to be boosted with the introduction of the Homegrown Award, which will see a South African winner of the South African Women’s Open...
Canoeing SA Pens Deal with SiS to Safeguard Athletes
Canoeing South Africa has taken a bold step towards safeguarding the health and integrity of its athletes by signing a partnership agreement with supplement supplier, Science in...
Planet Fitness and FitSA Boost Team SA with R15m Sponsorship
Health and fitness brands, Planet Fitness and FitSA have given the South African Sports Confederation and Olympic Committee (SASCOC) and the South African Olympic and Paralympic...
Sky Sports Signs UK Women’s Super League Matches Deal
Sky Sports have signed a multimillion three-year agreement to secure the rights to broadcast the English Women’s Super League matches from next season. According to a report on...
Grant Nicholls Driving Sponsorship for Women in Sport
Experienced sports marketer, Grant Nicholls, aims to impact the lives of young sport administrators and is also determined to grow his brand beyond the borders of South Africa....
Mr Price Sport Signs Four-Year Kit Deal with Team SA
Iconic value focused sportswear retailer, Mr Price Sport together with South African Sports Confederation and Olympic Committee (SASCOC), announced on Thursday, 4 March 2021, a...