Clinique November Newsletter

A distinct scent gets a special limited edition look.

Introducing Clinique Aromatics Elixir^TM Perfume Atomizer

Perfume. And something far beyond.

The Clinique Aromatics Elixir^TM woman is not afraid of making a statement- in her wardrobe, life or fragrance choices. She is bold with a clear sense of who she is and what she wants in life. She is confident and comfortable with her femininity and sensuality. It is her signature scent with the fragrance serving to evoke these qualities in her. Aromatics Elixir^TM is a rich, powerful and passionate fragrance.

Clinique has captured the allure and mystery of this iconic fragrance in a very special limited edition AROMATICS ELIXIR^TM PERFUME ATOMIZER. It has a vintage-style atomizer and a moulded, embossed floral design. This keepsake, which is only available in a very limited quantity, will beautify any bureau and make an excellent gift for the "Aromatics Elixir" woman in your life.

Launched in 1971, the brainchild of Clinique’s co-founder, Carol Phillips, Aromatics Elixir^TM was the first fragrance to be positioned as an "elixir" or "tonic" for the senses. I t preceded and perhaps prodded the aromatherapy trend that became a worldwide phenomenon in the 80’s and 90’s. In the last 15 years alone, over 33 million bottles have been sold worldwide, not bad for a 36 year old fragrance!

Deriving inspiration from classic crystal brands, the Atomizer was created to be a keepsake piece. The moulded, embossed poppy flower on the bottle is from the cartouche on the Aromatics Elixir^TM carton packaging. It is also the floral in Clinique’s iconic makeup package.

To experience Aromatics Elixir’s fullness and allow it to blossom naturally, spray the fragrance into the air and then walk into the mist.

Aromatics Elixir^TM Perfume Atomizer is Non-acnegenic and allergy tested.

Raymond Matts, Vice President of Corporate Fragrance Development Worlwide, provides insight on the Enduring Nature of Clinique’s Aromatics Elixir^TM.

Q.    WHAT MAKES A CLASSIC FRAGRANCE?

A.     Most classics are fragrances that capture a timeless emotion or mood. A scent is generally categorized as a classic when it has survived for more than 15 years.

Q.    AROMATICS ELIXIR^TM LAUNCHED IN 1971,YET IS MORE POPULAR TODAY THAN EVER – WHY IS IT SO ENDURING?

A.    AROMATICS has what every fragrance needs: signature. No matter what country you live in, or what age you are, this fragrance is memorable. You can identify it once you know it. And that makes it timeless. So it’s classic, but modern. That’s why the scent has such a band of truly devoted users, but it also attracts new consumers.

Q.    HOW DOES A WOMAN CONNECT WITH A FRAGRANCE?

A.    It’s all about the emotions you evoke. Fragrance is intrinsically linked with emotion. With AROMATICS ELIXIR, the woman that wears it wants to feel a sophisticated beauty. Even if she’s dressed down on the weekend, she still wants to feel sophisticated and beautiful. It’s about how it makes her feel. When you feel comfortable with a fragrance, you feel comfortable wearing it at any time: it becomes an accessory. Something that completes the way you present yourself.

Q.    WHO IS THE AROMATICS ELIXIR WOMAN?

A.    While the fragrance maintains a strong connection to the brand’s clinical heritage, by its very appearance and the ingredients used, this is for a woman who doesn’t mind making a statement. She knows who she is and what she wants, and is comfortable with her sensuality and her femininity. It’s a rich, powerful and passionate fragrance with specific effects.  

Q.    WHAT ARE THE EFFECTS: HOW CAN AROMATICS ELIXIR BE A "TONIC" FOR THE MIND, BODY AND SPIRIT?

A.    It all comes down to emotion again. When you smell AROMATICS ELIXIR, it makes you feel a certain way. Yes, there are various proven ingredients, such as Chamomile, which calms, and Jasmine, which stimulates. But ultimately, when combined, this fragrance is designed to touch your emotions, to conjure beautiful, elegant thoughts. To create sensations through liquid emotion. It’s almost a tonic, or an elixir, to take you to a particular feeling, which is different for every wearer.

Q.    WHY SHOULD AROMATICS ELIXIR^TM BE APPLIED DIFFERENTLY?

A.    The technique designed for AROMATICS ELIXIR is to spray the fragrance in the air, and then walk into the mist so you basically surround yourself with an aura of scent. It works with this fragrance because less is more. It’s a rich, very elegant fragrance that is quietly seductive if worn right. And if you surround yourself with it lightly and evenly, it builds to a beautiful softness.

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