Jessica Nkomo: “The Game is Evolving to Be Inclusive of Women”

2023 Momentum gsport Awards double finalist Jessica “Aunty Diski” Nkomo has become a trailblazer in the PR and Sponsorship space. Admirably so, she has a main purpose of enforcing change for female athletes’ representation and what better person than her. Nkomo is the founder of BSports Agency and the business’ Head of Marketing and PR. 

Her passion for making sure that woman secure adequate and suitable deals has seen a lot of women enter spaces where they have been historically shut out.  

“I wanted the agency to be a voice for women in sports and fight some challenges that they face and feel they cannot face on their own. To rectify a system that’s designed to limit their impact, to make athletes realize their greatest potential and boost their brand visibility”.

With voting now open for all the finalists announced in the 20 categories for the 2023 Momentum gsport Awards, Aunty Diski features in two categories alongside other incredible game changers: Woman in Social Media and Woman in PR & Sponsorship categories. 

2023 is turning out to be quite the iconic year for SA women in sport, women in SA have proven once again that they deserve better support from sponsors, fans to government and with agents of change like her, the time for women to sit in corporate spaces and ask for deals that are tailored and perfect for them is now.

gsport writer Lonwabo Nkohla caught up with Nkomo, who’s no stranger to winning on the gsport stage. 

Congratulations!!! How do you feel as a double nominee, also as a former winner on the gsport stage?

Thank you so much, I feel so honoured and very happy. It’s always such a heartwarming feeling receiving the news and I can’t explain all the feelings of excitement. 

What does this mean for you work and career as a person that represents female athletes?

It means change, and it means the game is evolving to be inclusive of women in spaces we never found ourselves in. There currently aren’t a lot of people representing female athletes compared to male representation so this means change.

What inspired you to start BSports Agency and let us in on some of the strides you’ve made as a company?

I wanted the agency to be a voice for women in sports and fight some challenges that they face and feel they cannot face on their own. To rectify a system that’s designed to limit their impact, to make athletes realize their greatest potential and boost their brand visibility. We’ve managed to grow our stable to 22 athletes and secure a few endorsement deals and we continue to try for more 

Let’s do a bit of name dropping and tell us some of the names you represent? 

Nomvula Kgoale, Lebohang Ramalepe, Boitumelo Mahloko, Ongezwa Hagu, Kaylin Swart, Refiloe Jane (commercial) are just a few names of the athletes we manage.

Last year you won the Woman in Social Media award and once again you get the opportunity to defend that title, how does that success inspire you to keep going in the work that you do?

It proved that there’s power in social media and we just need to learn how to use it as beneficial tool. The recognition of using social media to empower and educate has been a key component to opening more does and I’ve continued to use it in ways that can inspire others to utilize it as a tool as well.

Photo 1 Caption: Jessica “Aunty Diski” Nkomo pictured with the Woman in Social Media Award she won at the 2022 Momentum gsport Awards. Photo: gsport