gsport Newsroom partner Momentum continues to put women first as the leading insurance and financial provider collaborates with global navigation company Waze to drive support for South African women-owned businesses.
We've partnered with @waze to give women-owned businesses more momentum. Head over to your play store, download the app, and put your favourite businesses on the map. This is one way you can help her own her success: https://t.co/yi6Jpgx4i9 #SheOwnsHerSucces pic.twitter.com/68OGEbZymb
— Womentum (@Momentum_za) October 18, 2022
The initiative aims to encourage the public to nominate women-owned businesses through a registration link (see Tweet above). These businesses will then be uploaded and identified on Waze. Users of the app will see these businesses clearly indicated along frequently used travel routes, allowing them to recognise and potentially support the female entrepreneurs.
“We see these women as the backbone of the SA economy, actively contributing to society, but we’re not sure where to find them and if we don’t know, neither does the consumer who would like to support them,” said Charlotte Nsubuga-Mukasa, Head of Brand Marketing at Momentum.
Do you know where your nearest women-owned business is? We’re looking for businesses that we can put on @waze. If you run a business & you want to be added to the map, visit: https://t.co/eZ44UtFerY. There are many Waze to your success, this is just one of them.#SheOwnsHerSuccess pic.twitter.com/G6IvGzYLcR
— Womentum (@Momentum_za) October 28, 2022
“For us, the solution was to publish on Waze, with more than 800 000 local users, to drive recognition of the determination, ingenuity, and acumen of female entrepreneurs and in doing so, facilitate the support and recognition of these entrepreneurs.”
Nsubuga-Mukasa added: “We want to actively help bring new customers through their doors and challenge consumers to also play their part by telling us about other women-owned businesses that we should know of and support.”
The campaign forms part of Momentum’s annual She Owns Her Success Campaign, a 4-year journey that provides of tools and advice to empower women.
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