MTN in Multi-Million Rand Sponsorship

by | Nov 15, 2007

The word about town is that MTN is about to announce its first foray into the sponsorship of a new MTN professional women’s cycling team, anticipated to be announced this Friday at the Pick ‘n Pay 94.7 Cycle Challenge Expo at the Sandton Convention Centre.

After an exploratory year that turned out to be a huge success, MTN is considering a multi-layered sponsorship, incorporating events, professional teams, individual stars and development initiatives across various cycling disciplines, including road cycling, mountain biking and BMX.

The new MTN professional women’s team will compliment the new-look 2008 men’s road team also to be introduced, including Olympic BMX medal hopeful, Sifiso Nhlapo.

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