“It’s Storytelling That Shifts Perceptions” – PR Specialist Jessica Porter

Jessica Porter of Levergy is transforming PR with impactful storytelling and meaningful connections between brands, athletes, and teams; she says that companies should look beyond short-term returns to focus on intentional investment.
Golf Media Specialist Lali Stander’s Playbook for Social Media

In the digital age, social media is more than a platform, it’s a game-changer for athletes, and #gsport19 Woman in Social Media winner Lali Stander reveals how to thrive using free and premium tools to build a brand based on authenticity, creativity and strategy.