Sponsorship – 7 Key Requirements for Corporates to Consider

Optimize Agency CEO Emy Casaletti-Bwalya discusses seven key requirements for corporates with sports sponsorship ambitions to consider. Photo: Supplied

Optimize CEO Emy Casaletti-Bwalya says Sponsorship is generally misunderstood, from both the side of the sponsor as well as the rights holder. Most sponsors expect it to produce instant ROMI or even ROI. Rights holders feel entitled to sponsorship without much work in return.

Noko Matlou’s African Success Story

Banyana Banyana stalwart, Noko Matlou, the first South African player, male or female, to win the CAF African Footballer of the Year Award, speaks to Celine Abrahams about her achievements. She also chats about her plans to develop the next generation of female footballers on the continent.