Kea Taele Says Quality Airtime can Elevate the Value of Women’s Sport
Award-winning PR pro Keabetswe Taele says brands are looking for properties that give them a return on investment when considering sponsorship, suggests work as a collective to improve the quality of airtime for women’s sport
Saluting Industry Pioneer Kassey Belluigi
Sports PR and Sponsorship guru, Kassey Belluigi, vows to write a book about her exceptional career in the industry. She chats to Celine Abrahams about her 30-year journey and what keeps her motivated.