Emy Casaletti-Bwalya on Empowerment, Legacy and Leading Women in Sport
Emy Casaletti-Bwalya has proven that women can lead, deliver, and inspire at the highest levels of global sport. Her story is not only one of success, but of empowerment, and the belief that with the right mindset and support, African women in sport can do anything.
Mastering The Art of Athlete Sponsorship With Emy Casaletti-Bwalya
Optimize CEO Emy Casaletti-Bwalya pictured delivering her 2023 gsport Business Breakfast keynote address on the success model behind the #RoadToGreatness campaign they leveraged to sign new sponsors for para tennis star, Kgothatso Montjane
Women Leaders, Athletes, Blow the African Horn as Call for Greater Support Intensifies at gsport Business Breakfast
In a historic shift, women’s sport in South Africa takes the spotlight. From the horn sounding at the JSE, signifying a new dawn for female athletes, to poignant reflections on the journey of progress and advocacy for greater inclusivity – it’s a time of transformative change.
Kgothatso Monjane: “It’s a Huge Year for Women’s Sport”
The most celebrated athlete on the Momentum gsport Awards, Kgothatso Montjane, shares her gratitude to the media for their increasing support for women’s sport as she reflects on her journey to date.
#WCW #GoGirls
Sponsorship – 7 Key Requirements for Corporates to Consider
Optimize CEO Emy Casaletti-Bwalya says Sponsorship is generally misunderstood, from both the side of the sponsor as well as the rights holder. Most sponsors expect it to produce instant ROMI or even ROI. Rights holders feel entitled to sponsorship without much work in return.