Prioritising the Commercialisation of Women’s Sport in 2025 

The sponsorship of women’s sport and sportswomen is always a hot topic. 2025 is well underway and this is when the work begins for those who are looking to garner some much-needed financial backing from a sponsor. Photo: Supplied

As we look ahead to a busy sport calendar, it is crucial that we prioritise the commercialisation of women’s sport in 2025. Commercialisation is at the centre of a powerful ecosystem that can transform the landscape and ensure sustainable growth for all involved.

Golf Media Specialist Lali Stander’s Playbook for Social Media

In the digital age, social media is more than a platform, it's a game-changer for athletes, and #gsport19 Woman in Social Media winner Lali Stander reveals how to thrive using free and premium tools to build a brand based on authenticity, creativity and strategy. Photo: Supplied

In the digital age, social media is more than a platform, it’s a game-changer for athletes, and #gsport19 Woman in Social Media winner Lali Stander reveals how to thrive using free and premium tools to build a brand based on authenticity, creativity and strategy.

Celebrating 15 Years of #KFCMiniCricket

KFC Africa General Manager Akhona Qengqe is playing a pivotal role in ensuring that KFC’s 15-year commitment to Mini-Cricket in South Africa makes a lasting impact on the next generation of sports stars. Photo: Supplied

KFC Africa General Manager Akhona Qengqe is playing a pivotal role in ensuring that KFC’s 15-year commitment to Mini-Cricket in South Africa makes a lasting impact on the next generation of sports stars. #KFCMiniCricket

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