‘Sponsorship Helps in So Many Ways Besides it just being Money’ – Former Paralympic Athlete Sandra Khumalo
Some wise words from 2012 and 2016 Paralympian Sandra Khumalo for both able-bodied and para athletes about to embark on the arduous task of acquiring sponsorship, and those who are looking to sign up much-needed financial backing
Untapped Potential: Why Sponsoring Women’s Sport in South Africa is Good for Business
There are the sponsors who have loyally stood by women’s sport for decades, dedicated to the changes they empower, and then there are a new breed eager to gain from compelling offers coming online as the market gets a big boost in South Africa.
Brand New National Schools Athletics Series Launches in the Northern Cape this Weekend
Billed as the biggest and most prestigious nationwide schools’ series in SA athletics, the inaugural Track+Field campaign’s opening leg will be held at the Hartswater High School in the Northern Cape on Saturday 15 February
Sunshine Ladies Tour Kicks Off with Ladies’ Pro-Am at Fancourt on Friday
The NTT Data Ladies’ Pro-Am is set to showcase women’s golf this week. Lee-Anne Pace and Nobuhle Dlamini will be among the Stella field set to participate at Fancourt from 14-16 February.
Jessica ‘Aunty Diski’ Nkomo’s Tips on How to Sign Sponsorship in 2025
Jessica ‘Aunty Diski’ Nkomo is the trailblazing founder Bokamoso Sports Agency, the first agency for women athletes. She shared some of her precious time to give precious advice to those who are looking to garner sponsorship in 2025.
Prioritising the Commercialisation of Women’s Sport in 2025
As we look ahead to a busy sport calendar, it is crucial that we prioritise the commercialisation of women’s sport in 2025. Commercialisation is at the centre of a powerful ecosystem that can transform the landscape and ensure sustainable growth for all involved.
Rising Rugby Star Nombuyekezo Mdliki: ‘A Sponsor Would Change a Lot’
Acquiring sponsorship is never an easy task and Springbok Women’s prop Nombuyekezo Mdliki is hoping her performances since making her debut in October will catch the eyes of backers to help her secure commercial support