Australian Government to Pledge A$200 Million for Women’s Sport
Following Australia’s historic feat at the 2023 FIFA Women’s World Cup, Prime Minister Anthony Albanese has promised a A$200 million (over R2,4 billion) investment into women’s sport facilities. The Matildas made history becoming the first Australian national soccer team to reach the semi-finals. That game also reached record viewership figures of 11.15 million as they […]
Attendances and Viewership Key for Growth of Women’s Sport
According to a recent study, in-game attendance will play an integral role in establishing life-long fans and supporters of women’s sport, leading to huge opportunities for right-holders, media and sponsors.
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