Gen Z’s Impact on Women’s Sport Marketing

Gen Z is very interested in women’s sport, and research into connecting with this powerful audience prioritises diversity, equity and inclusivity. Photo: Brandon Todd/New York Liberty. In this file image, 2023 Commissioner’s Cup champions NWBA’s New York Liberty celebrate defeating the Las Vegas Aces 99-61 at the Barclays Center Arena in Brooklyn, New York, the USA, on 6 August, 2023.

Gen Z is very interested in women’s sport, and to reach this powerful audience, international brands are focussing on authentic real world and online interactions from within the community to empower trends that prioritise diversity, equity and inclusivity

Oarabile Diphoko Set to Make Waves on Kaya 959

Formula One Podcaster and Football YouTuber, Oarabile Diphoko, is looking forward to starting her new journey as she joins Gauteng commercial radio station, Kaya 959 on the weekend sport desk. Photo: TheSportsLady (Twitter)

Formula One Podcaster and Football YouTuber, Oarabile Diphoko, is looking forward to starting her new journey as she joins Gauteng commercial radio station, Kaya 959 on the weekend sport desk.
#GoGirls

Madison Landsman Looks Forward to Featuring in WSL 3.0

Scholar cricketer Madison Landsman has crashed upwards through the first major ceiling of her sporting career, after being drafted into the Coronations T20 team captained by the Momentum Proteas’ Nadine de Klerk, where she will be available for action alongside heroines like Ayabonga Khaka and Laura Wolvaardt. Photo: Supplied

Rising cricketer, Madison Landsman, is breaking barriers at an early age as she prepares to feature in the third edition of the Women’s Super League T20 tournament. She chats ahead of playing alongside her Momentum Proteas heroines.

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