Gen Z’s Impact on Women’s Sport Marketing

Gen Z is very interested in women’s sport, and research into connecting with this powerful audience prioritises diversity, equity and inclusivity. Photo: Brandon Todd/New York Liberty. In this file image, 2023 Commissioner’s Cup champions NWBA’s New York Liberty celebrate defeating the Las Vegas Aces 99-61 at the Barclays Center Arena in Brooklyn, New York, the USA, on 6 August, 2023.

Gen Z is very interested in women’s sport, and to reach this powerful audience, international brands are focussing on authentic real world and online interactions from within the community to empower trends that prioritise diversity, equity and inclusivity

Advancing Women’s Professional Sport in Canada

Canada’s Minister for Women and Gender Equality and Youth has announced a groundbreaking investment of $325,000 for Canadian Women & Sport to support the generation of economic value in women’s professional sport. Photo: Envato

Canada’s Minister for Women and Gender Equality and Youth has announced a groundbreaking investment of $325,000 for Canadian Women & Sport to support the generation of economic value in women’s professional sport