Over the years, women have been making great strides in South African sports broadcasting, and while the focus has often been on those succeeding in front of the camera, behind the scenes, there are many women contributing to the success of South African sport, as camerawomen, directors, producers and media owners.
Naicker is a passionate go-getter, and an assertive entrepreneur, who has earned an outstanding reputation for her work on the South African sporting landscape.
She started her career at the Free State provincial government, where she was tasked to implement the government project called: Operation Hlasela, a media platform used to showcase what each MEC was delivering to the people of the Free state.
She then joined Kaelo stories of hope, a CSI programme on etv that showcased corporate CSI initiatives.
In 2012, Naicker relocated to Cape Town where she was head-hunted by Chippa United to be their PR and Media Manager, while the club was still playing in the National First Division.
2013 saw her focus exclusively on FX Productions, with her company quickly gaining a solid reputation in the industry, as it delivers red hot content to an enviable range of corporate powerhouses, while empowering its women employees.
gsport spoke to Naicker about the journey so far, and her vision for FX Productions going forward:
Alvina, what is your background?
I actually studied Hotel Management & HR Management, of which I hold a diploma in both.
What inspired the launch of FX Productions?
Whilst studying Hotel Management I worked part-time at Urban brew, and thoroughly enjoyed the work at the production house, however it was not until 2013 that I gave 200% to FX, before that it was just a side-line project that I thought I’d dedicate my time to when I’m about 35.
What is your vision for the company?
FX Productions will leave behind a legacy of a digital marketing (social media, PR & TV Production agency), driven by a woman who empowered other females … I am not just building a company, BUT A BRAND.
- TV & online production
- Social media agency
- Sports PR
It’s not common to find all-female media companies. Why do you support women empowerment?
Throughout my working career, I found my female managers not supportive or encouraging.
We unfortunately live in a world, where if you are feminine (petite in my case) you don’t have a place in the sports world, and your ideas in the boardroom, etc, are shut down …
So I decided I will be the voice for this “cause”.
I will set new boundaries in stilettos, make-up, long nails and dresses. Yes, it won’t be easy, but one day at a time …
And already, people have taken notice.
Tell us about the people who make up FX Productions?
- Nokhuthula Thlope – PR manager is 26 with a Sport Media degree from UJ. She began working for FX in May 2014.
- Simphiwe Simango – studying Sports Management – is the community manager
- Zoe Aphane – Sports Management student – is our in-house writer, and my PA
- Chris Kazadi – Social media manager & analyst
- ‘Juice’ Ndlovo – sport journalist
What are some of the big events you have worked with or partnered along the way?
- FIFA Coca World Cup Trophy Tour in 2013
- International beach volleyball tournament 2013-2015
- Absa Premiership Trophy Tour 2014/2015
- Basketball National League 2013-2015
What has been your biggest learning in your journey with FX Productions?
- Deposits before tournament/work has to be done
- Non-disclosure agreement on all my proposals
- And most of all, not everyone will understand your journey as a businesswoman, and that you don’t always have free time.
How far has FX Productions come?
Shew, far, but not where we want to be. I believe complacency is the most dangerous act as an entrepreneur/businesswoman.
You have to feed that drive/hunger deep in your soul that allows you to give your best every day, every tournament, every meeting, every presentation, every conversation …
However I am grateful to all my clients who repeatedly believe in FX, and continue to support me.
What is your dream for the company going forward?
- To build an empire… an extension of FX with fashion, food, fitness.
- Online channels on these various extensions.
What is your advice to young women keen to break into sports broadcasting?
- Keep your head up, believe in yourself, your potential, your assets. You are a brand, treat yourself as such.
- Invest in yourself, surround yourself with people who believe in your dream/potential more than you do, you will need that on the tough days … A support system is vital …
What is the one event you would love for FX Productions to work on?
What makes you proud to be a woman?
I have the abilities to be a successful businesswoman, entrepreneur, wife, mother, chef, stylist and do each task with love and dedication. I can do all these proudly BECAUSE I AM A WOMAN.
Photo 1 caption: Aspirant women’s empowerment media agency boss Alvina Naicker has big dreams, many of which are already projects play with big potential in the years to come. Photo: Supplied
Photo 2 caption: Naicker pictured with Sports and Recreation SA Minister Fikile Mbalula. Naicker’s agency FX Productions has accumulated an enviable collection of big-ticket sports names as clients. Photo: Supplied
Photo 3 caption: Naickers company FX Productions has played an instrumental part in SA’s recent sports history, including the FIFA Coca World Cup Trophy Tour in 2013. Photo: Supplied
Photo 4 caption: With her feet planted firmly on the ground, Naicker casts an impressive figure as she reaches towards the stars. Photo: Supplied