Gen Z is very interested in women’s sport, and research into connecting with this powerful audience prioritises diversity, equity and inclusivity. Photo: Brandon Todd/New York Liberty. In this file image, 2023 Commissioner’s Cup champions NWBA’s New York Liberty celebrate defeating the Las Vegas Aces 99-61 at the Barclays Center Arena in Brooklyn, New York, the USA, on 6 August, 2023.

Gen Z’s Impact on Women’s Sport Marketing

Gen Z is very interested in women’s sport, and to reach this powerful audience, international brands are focussing on authentic real world and online interactions

New Report

Close