Gen Z is very interested in women’s sport, and research into connecting with this powerful audience prioritises diversity, equity and inclusivity. Photo: Brandon Todd/New York Liberty. In this file image, 2023 Commissioner’s Cup champions NWBA’s New York Liberty celebrate defeating the Las Vegas Aces 99-61 at the Barclays Center Arena in Brooklyn, New York, the USA, on 6 August, 2023.

Gen Z’s Impact on Women’s Sport Marketing

Gen Z is very interested in women’s sport, and to reach this powerful audience, international brands are focussing on authentic real world and online interactions

A moment in history - In the presence of sporting heroes Kgothatso Montjane (third from right) and Michaela Whitebooi (second from right, Commonwealth Games Judoka gold medalist), are (far left) Nontokozo Madonsela, the Group Chief Marketing Officer at Momentum Metropolitan Holdings Limited; (third from left) Sithembile Ntombela, Acting CEO of Brand South Africa, and (fourth from left) Kass Naidoo, gsport Founder; all together honouring the first time that South African women athletes have opened the markets at the Johannesburg Stock Exchange in Sandton, Johannesburg, on the occasion of the second gsport Business Breakfast, on Friday 22 September, 2023. Photo: Rebecca Hearfield (c) gsport 2023. Photo: Rebecca Hearfield (c) gsport 2023

Women in Sport Blow Their Horn at the JSE

Champion athletes Kgothatso Montjane and Michaela Whitebooi make history as the first women in sport in South Africa to open markets at the JSE, as

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