Cyclist Cherise Willeit Takes Up New Role as Cycling South Africa PR and Communications Manager

Cycling South Africa announced the appointment of Cherise Willeit as their new PR and Communications Manager on Tuesday, 23 August 2022.

Willeit started cycling at the age of nine and has been riding professionally for over 10 years.

The South African cyclist has a stellar record; finishing 2nd at the Junior World Championships, 3 years as a Lotto Belisol rider, six-time national champion in road cycling and mountain biking, as well as winning five Cape Town Cycle Tour titles.

#women Here's what the #ctcycletour2020 champion @taylorchick1 had to say about her 5th title. pic.twitter.com/kdMj7cvFk0

— Cape Town Cycle Tour (@CTCycleTour) March 8, 2020

During the last 10 years, Willeit has also managed a women’s cycling team as well as being involved in the digital content creation and marketing cycling initiatives.

Her appointment seeks to create a wider space for her to use her passion for cycling, and her bubbly personality to be able to tell athletes stories, in way that will help form the necessary relationships to advance the sport.

Willeit’s professional background and experience of the industry will make a positive contribution to the next growth phase Cycling SA is now entering into.

Photo 1 Caption: Cycling South Africa announce SA cyclist Cherise Willeit as their new PR and Communications Manager on Tuesday, 23 August 2022. Photo: Cycling South Africa (Instagram)