FIFA have partnered with content creation platform TikTok to provide dedicated, creative and entertaining video content throughout the Women’s World Cup.
The competition, which will run from July 20 to August 20, will profit from a specially selected section hub on TikTok where the Chinese company will share highlights, updates, and the biggest moments from the sporting event, in addition to the complete match schedule that will cover Australia and New Zealand.
The exclusive behind-the-scenes film will also be used, including some of the players in pre-match content showcasing the event and the work that has gone into it. TikTok personalities will also be enabled to produce more FIFA-branded content.
FIFA Secretary General, Fatma Samourasaid:“We’re thrilled that TikTok has chosen FIFA to provide dedicated, creative and entertaining video content throughout what’ll be a groundbreaking FIFA Women’s World Cup. Our teams will be making use of the best formats and tone of voice to promote women’s football and reach a young and diverse audience that’s keen to consume and engage with football. This innovative agreement confirms that we represent a much-loved brand amongst the younger generations and it’s proof of our continued path to propose new forms of engagement.”
(0 rating, 0 votes, rated)
Loading...
