SABC Radio Takes Netball Nation-Wide

Netball SA and SABC Radio have partnered to bring the live action from the Brutal Fruit Netball Premier League to millions of listeners across the country, a first for the sports industry.

“Netball is a massive sport with more than 2-million participants so we have jumped at the opportunity to test four of our stations by covering the event over the period of the tournament,” said Bessie Tugwana, Group Executive of SABC Sport. “We are really looking forward to the Brutal Fruit NPL when the stations will get fully involved to bring all the action, atmosphere and excitement to listeners.”

Tugwana said: “The sport has always been a core part of South African communities, and we hope to bring that powerful narrative to our listeners. The comprehensive radio coverage combined with the wide reach of the SABC will deliver excellent coverage of the sport to audiences.”

Netball SA CEO Blanche de la Guerre said: “We want to welcome SABC Radio on board as one of our valued partners in the Brutal Fruit Netball Premier League, and we are sure that this new partnership will do wonders for the tournament in particular and for the sport in general.

“As proud ambassadors of the biggest women’s sport on the continent we believe giving access to a wide and broad audiences, we are in some ways empowering young women around the country to take up sport; to follow their heroes and to want to emulate them in their lives. We look forward to a continued and valuable relationships,” de la Guerre concluded.

As part of the agreement four of the SABC Radio’s most popular radio stations will broadcast all 47 matches live for duration of the competition, which runs from 8 May to 7 June.

The four radio stations covering the 2015 Brutal Fruit Netball Premier League live are Umhlobo Wenene FM, the isiXhosa-language station reaching more than 4,7million listeners per week nationwide; Radio 2000 with more than 800,000 listeners per week; SeSotho station Lesedi FM reaching 3,78million listeners in six provinces; and Pretoria-based Ikwekwezi FM, the Ndebele-language station with 1,5 million listeners per week.

In addition, RSG, the Afrikaans-medium national radio station which reaches 1,8 million listeners per week, will host a weekly sports show dedicated to the Netball Premier League for the duration of the tournament.

Some of South Africa’s best known radio commentators will keep listeners up to speed with the court-side action, as the 10 provincial teams battle it out to be crowned the queens of Africa’s most prestigious women’s sports league.

The teams in Division one include the reigning champions the Free State Crinums; Gauteng Jaguars; Gauteng Golden Fireballs; the Western Cape Southern Stings and the North West Flames. Division 2, the second tier, will see all-out competition between the Eastern Cape Aloes; KwaZulu-Natal Kingdom Stars; Limpopo Baobabs; Mpumalanga Sunbirds and Northern Cape Diamonds as they battle for promotion.

 

Photo 1 caption: SABC Radio is to partner Netball SA to bring the country’s most prestigious domestic netball championship to the nation on four leading stations. In this file photo, the Free State Crinums celebrate with the trophy after winning the inaugural Brutal Fruit Netball Cup against the Jaguars on 8 June 2014, at the Tuks Rembrandt Hall, in Pretoria. Photo: Reg Caldecott/SASPA

 

(With editing by gsport)

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Jacky McClean for Newsport Media

Jacky McClean for Newsport Media

Jacky McClean NEWSPORT MEDIA: PR and Communications Tel: +27 21 886 9204 Mobile: +27 83 291 9283 [email protected] Twitter: @newsportmediatv Facebook: Newsport Media

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