‘Team Barbie Allows Girl Rugby Players to Embrace Confidence’ – World Cup Star, Ilona Maher
In an effort to inspire young girls to proudly own their confidence and challenge stereotypes, Mattel launched Team Barbie featuring rugby stars Ilona Maher, Ellie Kildunne, Portia Woodman-Wickliffe and Nassira Konde
Gen Z’s Impact on Women’s Sport Marketing
Gen Z is very interested in women’s sport, and to reach this powerful audience, international brands are focussing on authentic real world and online interactions from within the community to empower trends that prioritise diversity, equity and inclusivity
Netflix Premieres Naomi Osaka Docuseries
Four-time Grand Slam singles champion, Naomi Osaka, opens up to her fans about her life in the spotlight with a new docuseries on Netflix, which aired on Friday #GlobalFeature #SundayRead