Gen Z’s Impact on Women’s Sport Marketing

Gen Z is very interested in women’s sport, and research into connecting with this powerful audience prioritises diversity, equity and inclusivity. Photo: Brandon Todd/New York Liberty. In this file image, 2023 Commissioner’s Cup champions NWBA’s New York Liberty celebrate defeating the Las Vegas Aces 99-61 at the Barclays Center Arena in Brooklyn, New York, the USA, on 6 August, 2023.

Gen Z is very interested in women’s sport, and to reach this powerful audience, international brands are focussing on authentic real world and online interactions from within the community to empower trends that prioritise diversity, equity and inclusivity

Sevens Development Camp to Show Way to the Future

Eighteen of the country’s most promising women’s players are at the Stellenbosch Academy of Sport for a three-day sevens development camp, where the Springbok Women’s Sevens management will get a close-up view on their potential skills and abilities.

ICC Welcomes New Women Coaches to Its Growing Master Educator Programme

Following a week-long course in Dubai, the International Cricket Council announce the introduction of nine new females to its network of ICC Coach Master Educators, who will oversee the development of ICC Tutors and cricket coaches worldwide through the ICC Training and Education programme.
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