Gen Z’s Impact on Women’s Sport Marketing
Gen Z is very interested in women’s sport, and to reach this powerful audience, international brands are focussing on authentic real world and online interactions from within the community to empower trends that prioritise diversity, equity and inclusivity
Attendances and Viewership Key for Growth of Women’s Sport
According to a recent study, in-game attendance will play an integral role in establishing life-long fans and supporters of women’s sport, leading to huge opportunities for right-holders, media and sponsors.
#gsportGlobal #GoGirls
Minister Calls for More Women Representation in Sport
Minister of Sport, Arts and Culture, Nathi Mthethwa, calls for more women representation in every sphere of South African sport following the release of the final 2019/20 Eminent Persons Group report, which shows an underrepresentation of women.