Gen Z’s Impact on Women’s Sport Marketing

Gen Z is very interested in women’s sport, and research into connecting with this powerful audience prioritises diversity, equity and inclusivity. Photo: Brandon Todd/New York Liberty. In this file image, 2023 Commissioner’s Cup champions NWBA’s New York Liberty celebrate defeating the Las Vegas Aces 99-61 at the Barclays Center Arena in Brooklyn, New York, the USA, on 6 August, 2023.

Gen Z is very interested in women’s sport, and to reach this powerful audience, international brands are focussing on authentic real world and online interactions from within the community to empower trends that prioritise diversity, equity and inclusivity

Prudence Sekgodiso: “I’M NOT DONE”

2023 Momentum gsport Awards Emerging Athlete of the Year finalist and South Africa’s track sensation, Prudence Sekgodiso, says she is looking forward to next season after her fall in the 800m semi-final ended her journey at the World Athletics Championships on Friday evening. Photo: Prudence Sekgodiso (Instagram)

#gsport18 Emerging Athlete of the Year finalist and South Africa’s track sensation Prudence Sekgodiso says she is looking forward to next season after her fall in the 800m semi-final ended her journey at the World Athletics Championships.
#GoGirls

Melissa Reddy Takes on Senior Role at Sky Sports

Well-respected author and reporter, Melissa Reddy, is continuing to climb the ranks in the United Kingdom as she takes on a Senior Reporter role at Sky Sports. Photo: Melissa Reddy (Instagram)

Well-respected author and reporter, Melissa Reddy, is continuing to climb the ranks in the United Kingdom as she takes on a new role as Senior Reporter for Sky Sports.
#MondayMotivation #gsportGlobal

#StarOnTheRise: Fitness Guru Rita Xam

University of Fort Hare student and fitness guru, Rita Xam, is a multi-talented young star with a bright future ahead in the sport industry. Photo: Supplied

University of Fort Hare student and fitness guru, Rita Xam, is a multi-talented young star with a bright future in the sport industry. In this interview with gsport, she shares vital fitness tips to keep us on track this year.
#gsportFitness