Breaking Through the Leadership Glass Ceiling as Women in Sport

SABC Sport Editor-in-Chief Lerato Tsolo is changing the game one story, leading a team of journalists at the Public Broadcaster to ensure that women receive adequate coverage. Tsolo advises that in order to occupy these the leadership chair, the journey starts with you! Photo: Supplied

A new year provides us the opportunity to dream, make goals, inspire and be inspired. In recent years there’s been a much welcomed shift where women are taking leadership positions in a world once completely dominated by men.  Internationally, notable milestones include Helena Costa, who became the first woman to manage a professional men’s football team […]

Gen Z’s Impact on Women’s Sport Marketing

Gen Z is very interested in women’s sport, and research into connecting with this powerful audience prioritises diversity, equity and inclusivity. Photo: Brandon Todd/New York Liberty. In this file image, 2023 Commissioner’s Cup champions NWBA’s New York Liberty celebrate defeating the Las Vegas Aces 99-61 at the Barclays Center Arena in Brooklyn, New York, the USA, on 6 August, 2023.

Gen Z is very interested in women’s sport, and to reach this powerful audience, international brands are focussing on authentic real world and online interactions from within the community to empower trends that prioritise diversity, equity and inclusivity

Megan Rapinoe’s Storied Soccer Career Draws to a Close

Women’s soccer stalwart Megan Rapinoe signing out. The footballer played her final professional match of her career on Saturday, 11 November 2023. Photo: Megan Rapinoe on Instagram

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