Gen Z’s Impact on Women’s Sport Marketing

Gen Z is very interested in women’s sport, and research into connecting with this powerful audience prioritises diversity, equity and inclusivity. Photo: Brandon Todd/New York Liberty. In this file image, 2023 Commissioner’s Cup champions NWBA’s New York Liberty celebrate defeating the Las Vegas Aces 99-61 at the Barclays Center Arena in Brooklyn, New York, the USA, on 6 August, 2023.

Gen Z is very interested in women’s sport, and to reach this powerful audience, international brands are focussing on authentic real world and online interactions from within the community to empower trends that prioritise diversity, equity and inclusivity

Megan Rapinoe’s Storied Soccer Career Draws to a Close

Women’s soccer stalwart Megan Rapinoe signing out. The footballer played her final professional match of her career on Saturday, 11 November 2023. Photo: Megan Rapinoe on Instagram

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Chloe Ricketts Makes NWSL History

15-year-old midfielder Chloe Ricketts makes history becoming the youngest contracted NWSL player, after signing a three-year contract with Washington Spirit.
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