Nwabisa Sauls Unlocks the Power of Commercial Analytics at Nielsen Sports SA

Nielsen Sports SA Senior Commercial Manager Nwabisa Sauls shares her path from PR student to leading commercial voice in sports data, illustrating how audience insights and powerful storytelling are reshaping corporate backing for women in sport.
Sue Abbott: How One Woman is Reshaping Cricket Data and the Future of Women’s Game Analysis

Through decades of precision, passion, and purpose, Sue Abbott has pioneered women’s presence in cricket statistics, reshaping how data tells the story of the game – Her journey proves that excellence knows no boundaries.