TUT Marketing, Logistics and Sport Management Leads the Way

gsport has partnered with the Tshwane University of Technology’s Department of Marketing, Logistics and Sport Management (MLS) to offer nine of the institution’s Sport Management students an internship to prepare them for the job market.

The opportunity sees the team of students join gsport and continue with the initiative’s mission to raise the profile of women’s sport in South Africa.

The TUT MLS department offers diverse programmes in Marketing, Logistics, Retail Business Management, Recreation Management, and Sport Management. Most of these programmes are also offered at advanced and postgraduate level. 

This department is widely recognised, both in South Africa and internationally, as a centre of excellence in producing marketing practitioners, sports management leaders, leisure service professionals, retail specialists and scholars of the highest quality.

​Being part of this department entails more than just the achievement of an academic qualification; it is a decisive practise of personal growth and development. Not only will our students’ abilities increase and develop during their studies, but the experience will have constructive influence on the totality of the student.

From an academic perspective, the internship will serve to deliver a structured work experience related to the Sport Management student’s major or career goal. Internships provide an experience that enhances a student’s academic, career, and personal development. 

One of the recurring themes in any entry level job search is lack of experience. 

Through internship initiatives such as these, students planning to enter the permanent workforce get to complement their academic preparation with a range of other experiences offered through an internship.

Interested in a career in sport management? Well, you have come to the right place.

Dr Pam Serra, Senior Lecturer in Sport Management and Section Head of the Sport and Recreation Management section, spoke to gsport about the department and offers advice to students keen to break into this field.


Dr Serra, what is the vision of the TUT Programme of Sport Management? 

To develop and empower holistic sport and recreation graduates through quality teaching while instilling the core values of discipline, teamwork, safety, respect and integrity.

What are the main pillars of the Faculty? 

The Faculty of Management Sciences, within which the programme Sport Management resides in, has three main pillars; namely: Teaching and Learning, Research and Community Engagement.

What is the first step to getting into this field of study? 

Prospective students must have passion, drive, energy and a love for people and sport; along with a formal application to your university of choice.

What would students benefit from studying Sport Management? 

Within the section of Sport and Recreation Management in MLS, one would benefit from being taught by highly passionate specialists within the field, contemporary, industry-aligned new curricula, as well as a family support-like environment where tough love is the order of the day.

What is your advice to people who haven’t studied for a while and would like to get back into it?

It is normal if one feels scared or unsure about getting back into studies. But one owes this opportunity to themselves, to master skills, obtain knowledge and empower oneself. Allow yourself to identify that untapped potential that exists in everyone.

How do you prepare students for the workplace? 

Among the basic teaching and learning materials being South African contextualised, a new industry-aligned curriculum due to start in 2019, Work Integrated Learning programmes (WIL), a 12-month working internship in collaboration with our sport SETA (CATHSSETA) and continuous life and industriousness skills are the many methods with which we prepare our students for the workplace.

What gives the programme of Sport Management within the MLS the edge over its competitors?

Personalisation, passion, quality and respect are the cornerstones that the programme of Sport Management build their foundation upon. Each student embarks on an academic and personal journey, when studying within our section, to unlock their untapped potential. The Sport and Recreation Management section do not see student numbers; we see the student!

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gsport Newsroom

gsport Newsroom

Launched in 2006, gsport exists to enhance the commercial prospects of our women athletes, and other women in sport, by telling the inspiring story of SA women in sport. Thank you for your contribution!

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