BAKERS, the brand that has become synonymous with South African cricket
development at grass roots level, has renewed its sponsorship of the Bakers
mini-cricket programme for a further three years.
"Over the past 25 years the Bakers mini-cricket programme has grown
significantly in size and strength and has played a major role in developing
cricket in South Africa," commented Julliette Morrison, marketing director of
"Investing in the South African youth has a positive impact on future generations
and Bakers is proud of the contribution it has been able to make, thanks to the
support of consumers, to continue to see the programme prosper."
of the sponsorship was welcomed by a delighted Steve Elworthy, commercial
manager of Cricket South Africa.
Mini Cricket Programme is the foundation on which Cricket SA’s Development
Programme is built. It is fundamental to the success and future growth of
cricket in the country.
"I would like
to take this opportunity to thank Bakers in this, their special "25th
Year", for their continued support and look forward to maintaining and growing
the program over the next 3 years."