This mascara
vows to look pretty for 24
hours without a
smudge or smear.
NEW
Lash Power TM Mascara.
‘Til
warm water do us part.
get ready for the day.
makeup look with a few sweeps of mascara.
unexpected rain shower on your way to get lunch.
at the gym during your daily workout.
Mascara still intact and ready to go another 12 hours.
Does this sound impossible?
Lash PowerTM Mascara was created for the
woman who wants lashes that last all day – 24 hours to be exact – and one that
suits her lifestyle. This super long-wearing formula will not smudge ensuring
that your mascara stays where it belongs – on your lashes, not on your face.
Talk about a committed relationship!
Its
unique formula uses advanced thermal sensitive technology to resist rain, pool
water, tears, sweat, sebum and of course, humidity. This amazing new product
delivers fantastic results that last for 24 hours, yet when it comes time to
take it off, there is no pulling or tugging required.
Lash PowerTM Mascara is removed by warm
water! Simply soak a cotton pad with very warm water (39˚ C is ideal) and
gently press to lashes to loosen mascara, then wash face as usual. Having
gorgeous lashes has never been easier.
With
Lash PowerTM Mascara, eyes look
enhanced and more beautiful than ever before. Lash PowerTM Mascara‘s precision brush naturally lengthens and
separates lashes without flaking and clumping, leaving them with a natural,
feathered look. The innovative new brush is small and easy to manoeuvre as it
reaches every lash. With its oval shape and narrow tip, this brush easily coats
lower lashes, the corners of the eye and even the smallest of lashes. Unique
bristles comb through each lash quickly and easily, providing a rich natural
look. Look no further for incredibly long-lasting, beautiful lashes with
natural length.
Like all Clinique eye make up, new Lash PowerTM Mascara is Allergy Tested,
100% Fragrance Free, Ophthalmologist Tested and suitable for contact lens
wearers.
Lash PowerTM Mascara Q & A with Janet Pardo, Senior Vice President – Product
Development, Clinique Worldwide.
Please explain the Lash Power technology
and why it is able to last for over 24 hours:
Lash Power is a polymer (a compound
whose molecule is formed from a large number of simple molecules combined) and
gel-based. It resists oil, cold water, sweat, humidity and even tears. It has
an innovative thermal sensitive technology that allows it to stay put yet it
can be washed off when it comes in contact with very warm water.
How does it work?
Lash Power’s specially formulated
polymer dries after application and immediately creates a shield that protects
lashes from cold water, tears, sweat and humidity o even those in hot and humid
climates can comfortably wear it all day long without having issues with
smudging or smearing.
Who was Lash Power designed for?
Lash power works on all lash types.
This product was developed for consumers who wish to achieve long and defined
lashes while still getting great long-wearing benefits- 24 hours full. The
formula provides beautiful wear under all circumstances.
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