Business-focused social media platform, LinkedIn, demonstrate their commitment in their new partnership with the Football Association and Uefa to highlight the success stories of trailblazers in the women’s game.
As national sponsor of the Uefa Women’s Euro 2022, LinkedIn will launch various fan activations alongside their women in sport content as part of their ‘make work work for women’ campaign.
Vice President of Communications and Brand International, Ngaire Moyes, is amped with their new partnership as LinkedIn have previously not been particularly active in the sport sponsorship space.
“At LinkedIn we’re championing a gender equal world that’s diverse and inclusive, and it’s a privilege to support Uefa Women’s Euro 2022 which actively shares and celebrates these values.
“We’re increasingly seeing sports professionals use LinkedIn to share interesting stories and insights into their careers, and we know how powerful they can be to encourage and inspire others.” – Vice President of Communications and Brand International LinkedIn, Ngaire Moyes
“The tournament is set to be a landmark event that will provide professional female footballers with a platform to showcase their remarkable talent and achievements,” added Moyes.
“Off the field, we’re increasingly seeing sports professionals use LinkedIn to share interesting stories and insights into their careers, and we know how powerful they can be to encourage and inspire others.”
Guy-Laurent Epstein, Director of Marketing at Uefa, concluded: “This collaboration offers significant opportunities to further promote the competition through their platform and bring it to new audiences. We look forward to working together on what is set to be a record-breaking tournament that further grows the women’s game.”
Photo 1 Caption: Business-focused social media platform, LinkedIn, demonstrate their commitment in their new partnership with the Football Association and Uefa to highlight the success stories of trailblazers in the women’s game. Photo: USWNT (Instagram)
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