Sinethemba Mbatha’s Top SAFA Appointment

by | Nov 15, 2020

Rising woman in sports media, Sinethemba Mbatha, is relishing the opportunity to make a difference in women’s football after being appointed Media Officer for Banyana Banyana and the national U17 girls football team.

Mbatha’s first assignment was the recently concluded COSAFA Championship in Port Elizabeth which concluded on Saturday, 14 November 2020.

Speaking on her appointment, she says: “I had applied for a Media Officer post a long time ago before Covid-19 disrupted everything.

“So, as soon as the regulations were eased and football activities returned, they gave me an opportunity to be part of the women’s team including the U17.

“I am happy to be here and doing what I love.” – Banyana Banyana and U17 Media Officer, Sinethemba Mbatha.

“I won’t say much about the deal being permanent 😄, all I can say is I am happy to be here and doing what I love,” Mbatha confirmed.

The experience has been an eye-opener for the aspiring Sports Psychologist who reveals that witnessing the unity between the technical staff and players first-hand was a highlight.

“My highlight has to be witnessing the hard work and unity in the team between the technical staff and the players.

“I have always observed it from far but to be a part of it is a different ball game. A different experience.”

Mbatha has also drawn some lessons away, saying: “There will be challenges but your passion for the game and the unity within the team will help rise above them.

“Be teachable. Be open to correction, that is how growth takes place.” – Mbatha speaks on being open-minded and learning from mistakes.

“I learnt that one will make mistakes, learn from them but do not dwell on them.

“Be teachable. Be open to correction, that is how growth takes place.

“Go beyond your line of duty if there is a need to. There are a lot of lessons but these standout for me,” she revealed.

She also advises young girls who are looking to rise within the sports industry, encouraging them to put in the hard work.

“Don’t stop putting in the hard work. Someone is always watching. Watch how you carry yourself on social media and which conversations you entertain.

“Everything unfolds beautifully if you simply focus on your craft and let God do the rest.”

Another important milestone in Mbatha’s career was her appointment as Social Media host for the 2020 Momentum gsport Awards, which opened more doors for her in the sport industry.

“Before it influenced my career, it influenced me as an individual to believe more in myself and my craft.

“All we ever need is for someone to believe in us and gamble with us and Kass Naidoo was that person for me. I pray everyone finds their Kass in life.

“Being part of the presenter squad opened doors that were once shut on me and I will forever be grateful,” she concluded.


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