Gen Z’s Impact on Women’s Sport Marketing

Gen Z is very interested in women’s sport, and research into connecting with this powerful audience prioritises diversity, equity and inclusivity. Photo: Brandon Todd/New York Liberty. In this file image, 2023 Commissioner’s Cup champions NWBA’s New York Liberty celebrate defeating the Las Vegas Aces 99-61 at the Barclays Center Arena in Brooklyn, New York, the USA, on 6 August, 2023.

Gen Z is very interested in women’s sport, and to reach this powerful audience, international brands are focussing on authentic real world and online interactions from within the community to empower trends that prioritise diversity, equity and inclusivity

Botswana Supporting Growth of Women Leaders

Tatenda Gondo writes about a mentorship and empowerment program hosted in Botswana, aiming to blood future women in sport leaders. Photo: Supplied

Efforts to close the participation and leadership gap in sport is gaining momentum in Botswana as aspiring leaders are supported and mentored on their journey to success. #gsportAfrica

2007 November Woman: Zola Thamae

  Eleven years after playing a key role in reviving women’s cricket in South Africa, Zola Thamae continues to inspire young women to participate in sport.

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