Campaigns That Fuelled #CWC22

#Let’s Show Them was the official campaign of the #CWC22 and New Zealand showed us they could deliver a successful world event and play their part in advancing women’s cricket. Photo: Supplied

Following a thrilling conclusion with Australia confirmed as emphatic winners of the 2022 ICC Women’s Cricket World Cup in New Zealand, we take a closer look at the marketing campaigns that fuelled interest in women’s cricket and the World Cup itself.
#CWC22 #gsportGlobal

Lauren Agenbag to Umpire ICC World Cup Final

South African cricket umpire, Lauren Agenbag, is making strides globally as she will officiate the ICC Women’s Cricket World Cup final between Australia and England on Sunday, 3 April 2022. Photo: Cricket South Africa (Twitter)

South African cricket umpire, Lauren Agenbag, is part of a first ever four-women match official line-up who will take charge of the ICC Women’s Cricket World Cup final between Australia and England on Sunday.
#SaturdaySmile

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