gsport Partners G100 to Advance Women’s Sport Globally

gsport, Africa’s longest-running women’s sport recognition platform, is proud to announce a strategic partnership with G100: Mission Million, a global collective of women leaders committed to gender equity through G100 sports wing. Photo: Supplied

gsport, Africa’s longest-running women’s sport recognition platform, is proud to announce a strategic partnership with G100: Mission Million, a global collective of women leaders committed to gender equity through G100 sports wing. This collaboration comes as gsport prepares to celebrate the 20th edition of its annual gsport Awards, a milestone marking nearly two decades of […]

Gen Z’s Impact on Women’s Sport Marketing

Gen Z is very interested in women’s sport, and research into connecting with this powerful audience prioritises diversity, equity and inclusivity. Photo: Brandon Todd/New York Liberty. In this file image, 2023 Commissioner’s Cup champions NWBA’s New York Liberty celebrate defeating the Las Vegas Aces 99-61 at the Barclays Center Arena in Brooklyn, New York, the USA, on 6 August, 2023.

Gen Z is very interested in women’s sport, and to reach this powerful audience, international brands are focussing on authentic real world and online interactions from within the community to empower trends that prioritise diversity, equity and inclusivity

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