Women’s Sport on the Agenda

Women’s Sport on the Agenda

Traditional media houses are slow to take notice when women’s sports news happens with men’s sport dominating the public attention – How can putting Women on the Agenda change the status quo?

Billie-Jean Brings Tennis to Middle East

Former US tennis star Billie-Jean King is at it again, giving time to develop the sport of tennis in the Middle East, and her endorsement of the World Tennis Association has brought in vital partnerships with UNESCO, and financial backing from technology titan, Sony Ericsson.

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