The 2023 FIFA Women’s World Cup is officially 100 days away and to mark this celebration, the tournament’s unique ‘Unity Beat’ was unveiled at events in Sydney/Gadigal and Auckland/Tāmaki Makaurau, while the tournament’s Last-Minute Sales Phase opened at FIFA.com/tickets.

The Unity Beat – a powerful chant that will be a sound and symbol to celebrate greatness throughout the tournament – will be an inclusive and consistent part of the fan experience at the first-ever 32-nation FIFA Women’s World Cup.

The Unity Beat captures the energy of the upcoming tournament and women’s football and was created with the inspiration and assistance of fans from Australia and Aotearoa New Zealand.

FIFA Secretary General, Fatma Samoura, said in the official statement: “With just 100 Days to Go until the tournament kicks off, we are thrilled to be unveiling the Unity Beat, a sound that we believe will become synonymous with the FIFA Women’s World Cup Australia & New Zealand 2023.”

“When the Unity Beat plays in each of the tournament’s nine welcoming host cities, fans from all over the world will know that’s it’s time to join in and create a truly unforgettable atmosphere. From the streets to the stadiums, the Unity Beat will be a call to action for supporters to unite and remember the one thing that has brought them all together – football.”

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