2022 Momentum gsport Awards Telkom Woman of the Year finalist Ingrid Avidon partnered with two teenage cyclists – Ongezo Mini and Yomelela Mfazwe – to compete in a challenging race to support inclusivity for women in sport.
The Race to Willowmoore, which took place between 22-26 March 2023, was a 530km mountain bike challenge without GPS, from Cradock to Willowmore in the Eastern Cape, only requiring that you use maps to navigate.
The goal of the race was to increase public notice of the disparity in funding between men and women’s sport and the often lack of support given to female athletes.
The girls received backing from the global online casino 10bet, which paid for their participation fees, gear, cycling shorts, shirts, arm warmers, backpacks, water bottles, and other expenses.
In an article on Briefly, Avidon opened up about her passion for empowering women in sport and why bridging the funding gap is vital.
“Women hold up half of the sky, yet when you look at certain sporting events in South Africa and across the world, they are not represented equally. This is especially true of endurance racing and mountain biking. I strongly believe that when you give a woman a chance to participate in something that she never dreamt of taking part in before, you give her such a huge opportunity for self-affirmation.”
The athlete has been partaking in endurance challenges for the last 25 years, in support of diverse worthy causes.
Photo 1 Caption: 2022 Momentum gsport Awards Telkom Woman of the Year finalist Ingrid Avidon partnered with two teenage cyclists to compete in a challenging race to support inclusivity for women in sport. Photo: Ingrid Avidon (Instagram)
Source: briefly.co.za
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