WTA Looks to Build on its 1 Billion Global Audience Reached in 2023

Having been rated as reaching a 1 billion-strong global audience in 2023, the WTA makes a strong case for its pre-eminent position in the passage of girls and women being accepted on equal fooring as profesional athletes ahead of an exciting 2024 calendar. Photo: Screengrab from WTA Video

Claiming to be the no. 1 professional global women’s sport code with 1,600 registered participants representing more than 80 nations, competing at over 70 events in 30 countries spanning six continents, and followed by over 5 millions social media accounts and boasting a 1 billion-strong global broadcast audience, the Women’s Tennis Association makes a strong case for its pre-eminent position in the passage of girls and women being accepted on equal fooring as profesional athletes.  

“Connecting with our fans is the key to elevating the profile of women’s tennis, and we couldn’t be more excited about the accelerated growth the WTA is experiencing worldwide.”

WTA Ventures CEO, Marina Storti

Having achieved this extraordinary feat during the 2023 season, shattering a new global audience record of more than 1 billion according to a remarkable milestone reported by YouGov, the governing body marks promising growth for its 2024 Hologic WTA Tour as it solidifies its status as a powerhouse in female sports.

Commemorating 50 years of the WTA, the 2023 season was a spectacle of thrilling competition and gripping narratives featuring a dynamic mix of talented newcomers and fierce rivalries at the top, the year witnessed 39 different singles champions securing titles throughout the calendar. 

From Iga Swiatek’s stellar journey to a season-best six titles and clinching the prestigious year-end No.1 ranking, to the inspiring comeback by Elina Svitolina and phenomenal rise of Coco Gauff, the season unfolded with riveting competition. 

Breakthroughs from Aryna Sabalenka, Marketa Vondrousova, Zheng Qinwen and newcomers such as Mirra Andreeva added to the excitement, creating unforgettable moments that captivated 1 billion fans worldwide. 


Photo Caption: Having been rated as reaching a 1 billion-strong global audience in 2023, the WTA makes a strong case for its pre-eminent position in the passage of girls and women being accepted on equal footing as profesional athletes ahead of an exciting 2024 calendar. Photo: Screengrab from WTA Video

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Launched in 2006, gsport exists to enhance the commercial prospects of our women athletes, and other women in sport, by telling the inspiring story of SA women in sport. Thank you for your contribution!

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