Badgers Academy Seeking ‘Value-Aligned Sponsors’ to Take Project to the Next Level 

Without the financial investment of a sponsor, most, if not all sports teams will cease to exist, proving just how big of a role sponsors play in the world of sport, and Cape Town football and safe lifestyle NPO Badgers Academy’s Founding Director Romaney Pinnock is looking for value-aligned financial partners. Photo: Supplied

Without the financial investment of a sponsor, most, if not all sports teams will cease to exist, proving just how significant a role sponsors play in the world of sport. 

That’s where Badgers Academy comes in. 

Based in Cape Town, the non-profit organisation – which uses football as a tool to help girls and women navigate life – is looking for financial backing, as they head into the new year. 

The club was started in 2017 by founding director Romaney Pinnock, who aims to create a safe space where girls and women between the ages of 14-31 can use soccer, to not just become players, but also improve their well-being and positively impact their lives. 

Up until now, the club has relied on charitable donations from large donors and crowdfunding, while it also rents out it’s five-a-side courts. The club has managed to double their revenue as a result, but to take a step to the next level, Badgers need more capital. 

One tactic under consideration is increasing the number of teams to six, having fielded four in 2023. It also wants to start paying their coaches a salary, as well as provide safe transport for their members after training and matches, but this comes at a big cost. 

Pinnock who is also Head of Women’s Football at the South African Football Association (SAFA)  says a cash injection is desperately needed as they hope to make a much greater impact in 2024. 

“To make this happen, we need bigger amounts of money. So the journey to look at what our commercial value is in terms of sponsorships, like can we put your names on the front of our shirt has begun, and what can we give you as a sponsor?”

“We have got a beautiful story and I would like value-aligned sponsors because if they buy into our story, it’s a great story and nice journey to be on together.”

Badgers Academy Founding Director, Romaney Pinnock

Badgers Academy has grown from a group of 10 women who played social football, to becoming a professionally managed, women-owned non-profit, with over 120 registered members who now play in competitive leagues. The initiative further has 100 additional members who play socially and act as volunteers who ensure their daily growth and success. 

2023 has proven that girls and women have their place in professional sport, with countless women’s sports events taking place across the globe this year, and Pinnock agrees, saying that the data is out there, and shows that the rise of women’s football is a good investment. 

“We are an interesting case because we are figuring out what our returns are because our focus is non-profit: Can this girl afford to be here? If she can’t, it doesn’t matter – we will cover her costs. Then when you look at it, it’s not like our return on investment is going to be financial in a sense because it gets ploughed back. After all, there will be another girl who can’t afford it.”

With what the Badgers can afford their members, it embodies traits that make them a well-rounded and attractive brand to sponsors. However, considering the recent local and international financial crisis, Pinnock says people are finding it hard to make the donations that they used to, but is hopeful that her club’s mission will be what entices sponsors to come on board.

“So figuring out, what does it mean to have your name on our shirt, banners next to fields, … at this level it’s not broadcast on television. You want someone who wants to be part of the journey from the start. For sponsors, that will be a heart-to-heart discussion versus just a tax discussion, or just a profit discussion.”

One thing that Pinnock is hoping will entice prospective sponsors is the holistic way they go about things at Badgers. While football is the focus, they also offer scholarships, with four people benefiting this year. Pinnock is hoping they can increase that to more than 10 with the backing of a sponsor.

“We are looking to grow that and also looking at a mentoring and tutoring aspect. The percentage of girls that actually become professional footballers is close to zero, the same for men. We have to make sure the other aspects of the girl’s life work out which is education. It’s also understanding the broader employment possibilities within football. If you are obsessed with football, it is cool to start looking into physiotherapy, refereeing, coaching, and opening those doors and that means you have to focus on your academics.” 

Pinnock has managed to raise R1.3 million of the R3.7 million that they need for 2024. Although not reaching the goal, Pinnock is hopeful they will find the right sponsor to help them continue their journey in improving the lives of girls and women through the power of sport.


Photo Caption: Without the financial investment of a sponsor, most, if not all sports teams will cease to exist, proving just how big of a role sponsors play in the world of sport, and Cape Town football and safe lifestyle NPO Badgers Academy’s Founding Director Romaney Pinnock is looking for value-aligned financial partners. Photo: Supplied

Please Rate this Post

0 ratings, 0 votes0 ratings, 0 votes (0 rating, 0 votes, rated)
You need to be a registered member to rate this.
Loading...

Recent Posts

Categories

Follow Us