As firebrands in the South African marketing world, Momentum Metropolitan’s Chief Marketing Officer, Nontokozo Madonsela and Head of Brand Marketing, Charlotte Nsubuga-Mukasa, lead the charge for the support of women from a corporate stand.

It is always encouraging to see women propelling each other as pointed out by 2020 Momentum gsport Awards Spokesperson, Zanele Mdodana, who believes that women who stand together can achieve much more.

“Pulling her up, pulling each other up and propelling each other forward is the only way.” – 2020 Momentum gsport Awards Spokesperson, Zanele Mdodana

“There is something extremely powerful when women back women. Together we can do so much more. Pulling her up, pulling each other up and propelling each other forward is the only way.

“Thank you Nontokozo and Charlotte for backing women in sport. Umuntu, ngumuntu ngabantu.”

#gsport15’s triple-finalist, Babalwa Latsha, echoed Mdodana’s sentiments as the Springbok Women’s captain believes that women’s sport can only grow from strength to strength.

“Momentum has played a massive role in women’s sport and the best thing about it is that there are women supporting women!

“It proves that with the right backing, women’s sport can grow from strength to strength.” – Springbok Women’s captain, Babalwa Latsha

“It proves that with the right backing, women’s sport can grow from strength to strength.

Massive thanks to Momentum and to these two ladies for constantly supporting us and being involved in celebrating our successes,” she added.”

With Women’s Month in full swing, Momentum have called for more women to take up space, to embrace their strength and take action to shatter barriers to success through their #SheOwnsHerSuccess campaign.

SABC Sport and MetroFM Broadcaster, Lebo Motsoeli, embodies the hashtag which both Madonsela and Mukasa continuously preach.

“They are truly showing other brands and marketers how backing women in sport is done.” – 2020 Momentum gsport Awards Woman in Radio finalist, Lebo Motsoeli

“The contribution that Momentum has put in women’s sport is incredible. They are truly showing other brands and marketers how backing women in sport is done,” pointed out the 2020 Momentum gsport Awards Woman in Radio finalist.

“The results of their support will be felt by generations to come.”

The partnership between Momentum and the gsport initiative amplifies the corporates aim to invest in the growth of women’s sport and multiple award-winner on the gsport stage, Kgothatso Montjane, believes that this has allowed more female athletes’ stories to be told.

“It is great to see corporates like Momentum contribute towards women in sport, and thanks to them for extending all that great support towards gsport,” the wheelchair tennis star said.

“For so many years gsport has lifted profiles of many women in sport and continue to do so, it is great to see Momentum on board,” Montjane concluded.

Both trailblazers exude poise and confidence setting the perfect example for those around her. Nsubuga-Mukasa also elaborates further on the #SheOwnsHerSuccess initiative.

“Powerhouses can be toppled. I believe in leaving lasting legacies that inspire the young girl that looks at her situation today. Sometimes a girl that cannot comprehend a brighter future because of her circumstances. I was that girl once upon a time. But life has broadened my shoulders in such a way that I have become intelligently resourceful with very little. I also take on opportunities that others deem small. This is my way of applying my creativity, so that I am able to build on good creative ideas. Ideas that show that woman can break glass ceilings through their persistent creative efforts.”

“The #SheOwnsHerSuccess campaign is based on the insight that woman who don’t apologise for their success, keep their success in motion.Momentum Metropolitan’s Group Head of Brand Marketing, Charlotte Nsubuga-Mukasa details the powerful energy behind #SheOwnsHerSuccess

“The #SheOwnsHerSuccess campaign is based on the insight that woman who don’t apologise for their success, keep their success in motion. My hope is that this insight manifests in everything we do for woman, so that, that woman who work at Momentum and in business, feel that they have a place to belong. We all need to tell the young girls around us that they will never be forgotten again. But we also need to remind women in business and in corporate structures, to own their success unapologetically and with pride,” she concluded.

 

 

Photo 1 Caption: Momentum Metropolitan’s Chief Marketing Officer, Nontokozo Madonsela and Head of Brand Marketing, Charlotte Nsubuga-Mukasa pictured at the 2019 Momentum gsport Awards in Johannesburg. Photo: Austin Malema