The Cell C Take a Girl Child to Work Day initiative celebrates 10 years tomorrow as thousands of enthusiastic young girls countrywide participate in the campaign.

Cell C initiated the Take a Girl Child to Work Day campaign in 2003 with the aim of exposing young girl learners to the “world of work” and the wide range of career opportunities, as well as giving them the opportunity to meet career role models.

The campaign seeks to inspire girls to achieve their goals and ambitions and make them aware of the important role they can play in the South African economy.

Targeted at girl learners in Grades 10 to 12, the Take a Girl Child to Work Day recognises the need to provide girl children with the right opportunities to help them make informed decisions and to experience some sense of empowerment in the decisions that they make.

Driven mainly through collaborative public-private partnerships, the campaign has the support and participation of many high profile South Africans in government, business, as well as the general public.

Achievements to date include:

* an estimated 500,000 girl children have participated in the campaign

* 1,800 public and private sector partnerships have been brokered

* participation from the Presidency, business and government leaders secured

* 40,000 to 50,000 girl children participate in the campaign annually

* more than 1,000 schools participate on the day

A number of high profile South Africans participate as custodians of the campaign, using their standing in business, government and in the community to promote awareness of gender issues, the rights of girl children, as well as the benefits of encouraging girl children to acquire the right work skills to the economy and greater civil society.

Visit the Cell C Take a Girl Child to Work Day campaign page to register to participate.