South Africa’s leading women’s sport news provider, gsport, has partnered with a vernacular print publisher, Igunundu Press, to re-package its content into isiNguni, in a bid to impact more communities and inspire young girls to play sport.
The partnership will see Igunundu Press publish gsport content in its leading title, Bayede News, a publication, which reaches an influential, isiNguni speaking audience and focuses on educating its readers and creating awareness about active citizenship matters.
gsport Founder, Kass Naidoo, said: “It has always been one of our goals to package our content into as many South African languages as possible. This partnership with Igunundu Press allows us to pursue this journey in a sustainable way as we expand our coverage among new communities.”
Founder and Publisher of Igunundu Press, Nhlanhla Mtaka, said: “Telling stories in vernacular languages is our business. This is because we believe that language orient and define us. They define our culture, our values and our morals. This partnership will assist us in promoting sports among women, especially in townships and in rural areas.”
The partnership has received the thumbs up from the South Africa Media Innovation Program (SAMIP), which seeks to accelerate digital media innovation among independent media outlets in South Africa.
Bilal Randeree, SAMIP’s Program Manager, said: “Igunundu Press and gsport are part of the SAMIP cohort so we are proud to see both participants find a way to work together to amplify the voices of women in sport and encourage better support of South African languages.”
Bayede News is available at www.bayedenews.com and @BayedeNews.
Photo Caption: Igunundu Press publish gsport content in its leading title, Bayede News, which reaches an influential, isiNguni speaking audience, and focuses on educating its readers and creating awareness about active citizenship matters. Image: Bayede News