Henley Africa and gsport Collaborate: A Management Practice Framework to Build the Business of Women’s Sport

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When gsport founder and seasoned cricket commentator, Kass Naidoo, approached Henley Africa about supporting women in SA sport, she believed the school would offer some scholarships.

“Dean Jon Foster-Pedley immediately suggested we lift it to a higher level, take immediate action and start formulating a meaningful learning-based strategy to build a support movement,” says Naidoo.

“He booked me into a session with systems thinking and strategy expert and Systemic Stairway author, Dr Julian Day and my learning journey began.”

The result is a first for stakeholders in the business of women’s sport. Twenty decision-makers, including leading sports federations,  will gather on 16 Feb  in a formal strategy session to map out priorities and actions to move women’s sport forward in capability, impact and commercially.

“Henley is committed to providing dynamic, grounded education for current and future business leaders that helps them succeed. We don’t just provide qualifications – we build the people who build the businesses that build Africa,” says Foster-Pedley.

“Earning a qualification is a wonderful achievement, but knowing how to use it to contribute to the continent is even better.” – Dean and Director of Henley Business School Africa, Jon Foster-Pedley

“Earning a qualification is a wonderful achievement, but knowing how to use it to contribute to the continent is even better. We need leaders who are smart, ethical and knowledgeable This is why we decided to give Kass and her organization learning support immediately and help her apply it to the business challenge she faces.”

Naidoo embraced the opportunity and opened the process up to stakeholders from government to leaders of sporting bodies and their support teams.

“The idea was to create a divergent, inclusive container for role-players to contribute early to what we hope will become policy and practice guidelines, formalising channels and networks that have been less structured until now. Henley is well-known for applying learning to real business environments, and to creating new insights and research that help policy, and I felt that this was a good way to move from concept to action.”

The aim of the gsport/Henley collaboration is to create a practical framework to educate and grow international -level managers working to advance women in sport and build an industry commanding international respect.

“At Henley, we encourage all our partners to leverage the education we can provide  to make things happen – to drive positive change and growth while contributing to society as they thrive, and Kass is going to do just that – we’re thrilled to be involved,” says Foster-Pedley.


Photo 1 Caption: gsport collaborates with Henley Business School Africa to create a practical framework to educate and grow international-level managers working to advance women in sport. Photo: Supplied


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gsport Newsroom

Launched in 2006, gsport exists to enhance the commercial prospects of our women athletes, and other women in sport, by telling the inspiring story of SA women in sport. Thank you for your contribution!

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