American college basketball player, Kira “Kiki” Rice made a groundbreaking move, signing with Jordan brand, making her the brand’s first NIL athlete as reported by Nike on Monday, 31 October 2022.
The 18-year-old hopes that this move can help improve gender equality in sport for young girls.
Rice has and continues to smash barriers at a young age as she helped the United States U16 national team win a gold medal at the 2019 FIBA U16 Americas Championship in Chile.
She has also led the United States U18 national team to a gold medal at the 2022 FIBA U18 Americas Championship in Argentina.
In 3×3 basketball, Rice won a gold medal with the United States at the FIBA 3×3 U18 World Cup in Hungary.
Photo 1 Caption: American college basketball player, Kira “Kiki” Rice made a groundbreaking move, signing with Jordan brand, making her the brand’s first NIL athlete as reported by Nike on Monday, 31 October 2022. Photo: nike.com
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