Gen Z is very interested in women’s sport, and research into connecting with this powerful audience prioritises diversity, equity and inclusivity. Photo: Brandon Todd/New York Liberty. In this file image, 2023 Commissioner’s Cup champions NWBA’s New York Liberty celebrate defeating the Las Vegas Aces 99-61 at the Barclays Center Arena in Brooklyn, New York, the USA, on 6 August, 2023.

Gen Z’s Impact on Women’s Sport Marketing

Gen Z is very interested in women’s sport, and to reach this powerful audience, international brands are focussing on authentic real world and online interactions from within the community to

Rwanda Make FIBA Women’s AfroBasket History

Hosts Rwanda make history in the FIBA Women’s AfroBasket, reaching the semi-finals for the first time ever. This achievement also secures their qualification for the 2025 edition and a place

LSU Basketball Star Angel Reese Receives Recognition

Louisiana State University Basketball star Angel Reese has been recognised for her outstanding achievements which led LSU to its first national championship, with a newly renovated court named after her

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