Momentum is powering the Momentum Proteas by encouraging #OneMoreFan to elevate the success of the senior national women’s team as they represent South Africa at the ICC Women’s Cricket World Cup in New Zealand.
Since 2013, Momentum have contributed to the professional advancement of women cricketers, providing financial backing which has seen many of the national team players earn professional contracts.
In an attempt to close the sponsorship gap, the #SheOwnsHerSuccess campaign has encouraged women to take up space in roles where we remain underrepresented in the sport industry.
Several initiatives have been launched to promote women’s participation. Girl’s Cricket is acknowledged as the fastest growing sport in South Africa as it is being incorporated in school sports curriculum.
As efforts increase to support women cricketers, Momentum is encouraging the public to get on board with commercial investment, provide viable resources and facilities, and motivate more people to follow and watch the Proteas team, which will ultimately generate more interest and media coverage.
We agree whole-heartedly Gail. The more people follow and watch the Momentum Proteas in their fixtures, the more interest that will be generated in women’s cricket. Success is their starting block. #OneMoreFan changes the game. #SheOwnsHerSuccess https://t.co/WApXfMyRZs
— Womentum (@Momentum_za) March 17, 2022
We were their first sponsor and we are still their sponsor. That is what “here for your journey to success” looks like. Momentum Proteas, we wish you all the best for the ICC World Cup.#SheOwnsHerSuccess @OfficialCSA pic.twitter.com/iXWbtLEOZF
— Carel Bosman (@BosmanCarel) March 4, 2022
Photo 1 Caption: Momentum is powering the Momentum Proteas by encouraging #OneMoreFan to elevate the success of the senior national women’s team as they represent South Africa at the ICC Women’s Cricket World Cup in New Zealand. Photo: Momentum
This article is published in partnership with Momentum, proud sponsors of the Momentum-powered gsport Newsroom
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