Lesego Pooe, a member of the 2020 Momentum gsport Awards Presenter Squad, returns to the gsport stage, this time as a finalist in the Woman in Social Media category.
Pooe is a rising talent in cricket broadcasting, and she is on her way to becoming a household name in the cricket fraternity. Pooe started a vlog called Beyond the Boundary that gives viewers a front seat view of her cricket knowledge and presenting career.
We spoke to Pooe about being a finalist for #gsport16 and bubbly than ever, this was her response to the amazing news:
“I am so happy, so thrilled to be named as a finalist in the Woman in Social Media category. It is so great to be nominated for the work that I do in social media as far as advocating and promoting women in sport, especially in cricket. I have played cricket since I was a kid, the idea was always for me to be a Protea but I have found profound ways of being a part of the sport by using my voice and platforms to enhance women in cricket’s voice and causes.
“Social media and digital platforms go far beyond what we can ever imagine and to use these platforms in this manner is such a privilege. Thank you to all the brands that back the awards, not only are they encouraging the awards to grow to unmatched levels of success, but they also encourage us to keep going, we feel seen and that goes a long way.”
A dedicated administrator who will drop everything to ensure that the cause of the game is portrayed in a positive manner, Lali Stander is GolfRSA’s Media Manager. She has played a pivotal role through social media in keeping stakeholders, golfers and the general public informed during the National Lockdown on the progress towards the safe reopening of golf in June 2020 and since then the ongoing media coverage during the various National Alert Levels. Stander has worked tirelessly to guide and educate Golf followers through the federation’s social media page and her social media platforms are a true reflection of her passion.
Here is what she said about opportunities brought forth by the growth of digital and social media.
“The dawn of the social media era turned sports coverage on its head and over the last decade, it has transformed the media landscape for all sport federations. Gone are the days of traditional one-way communication via press releases and competing for space against the big sports. Social media shifted the power away from traditional media and opened the door for us to have real conversations with our audiences across the various social media platforms.
“No longer do we have to wait for that one story to get some coverage – we can now shine a spotlight on every aspect of our sports, from grassroots level to elite athletes to volunteers and those working tirelessly to grow and develop the sport. Social media has truly been a lifeline for sports federations across the world, helping us to break down the barriers to put the “Cinderella Sports” on equal footing with sporting codes that demanded all the attention in traditional media.”
Stander also thanked the Momentum gsport Awards for being such a great advocate for women in sport: “Thank you to Momentum and gsport for recognizing the incredible work done in social media to grow and develop sport in South Africa. I am humbled and proud to be among the finalists in this category and grateful to GolfRSA for the opportunity to use this platform to tell their incredible stories.”
Rounding up the finalists for this exciting category is Nandi Buthelezi who has shown immense dedication in the social media space as she runs the Wits University sports platforms. Other highlights include hosting a series of webinars and presenting the inaugural Rugby Round-Up show on SABC. Buthelezi is passionate about her work and uses her digital presence to amplify her work.
“What an honour, I went from being a girl that is passionate about sport to hosting a first of its kind rugby show on SABC 2 and now to be a finalist for the Woman in Social Media award at the 2021 Momentum gsport Awards. Let me tell you, dreams do come true, and I am currently living a very big portion of my dreams.
“I have always admired the gsport awards for the great work they do in not only inspiring but also putting women in sport on a pedestal. You cannot ignore the brilliant work that the team does and the impact that has on our careers as women in sport. They are always the first ones to tell and share stories of amazing women doing amazing things in sport. Seeing brands like Brand SA, Telkom, Sasol and many others back these awards is not shocking at all, if anything this is so deserving and women in sport are worthy of these accolades.”
Photo Caption: National netball star, Jo Prins, after winning the Woman in Media Awards, at the 2020 Momentum gsport Awards, in Johannesburg on 31 August, last year. Photo: Nokuthula Mbatha / gsport