Saluting SA Media Publications Closing the Visibility Gap

SuperSport presenter, Motshidisi Mohono, pictured in studio as the African sports broadcaster provides opportunities for women in the sport industry. Photo: Motshidisi Mohono (Instagram)

Media coverage plays a vital role in the promotion of information and to get news across to a wider audience.

This is no different for sport, and more specifically women’s sport.

Media houses are at the centre of this, with the power to ensure that women sports content reaches their well diverse audience.

“The media shapes the public’s perceptions of the accomplishments of the women playing sports and whether women in general can be strong, confident, and highly skilled. The media also shapes the dreams and aspirations of girls.” – President and founder of Sports Management Resources, Donna A Lopiano

This year, the women’s sport calendar is jam packed with various global events, including the Rugby and ICC Cricket World Cups, European Championships, and Commonwealth Games.

The involvement of media will play a vital role in ensuring that news from these important sporting events are reached far and wide across the globe.

Below is a list of ten publishers and media houses actively including women’s sport coverage:


Print:  Mail & Guardian

Mail and Guardian is a well-established weekly newspaper publication. In 2020, M&G partnered with gsport in efforts to boost the coverage of African women’s sport and to encourage more mainstream support.

M&G Backs gsport to Boost African Women’s Sport Coverage


Print:  Soweto Urban

Soweto Urban is a Soweto-based newspaper publication which currently publishes 11 community newspapers around Soweto. Urban Sport frequently covers local stories of women in sport and women sport leagues within the community. These stories usually headline the Urban Sport section of the newspaper.


Radio: Vision View Sports Radio

Vision View Sports Radio is an online radio station which was launched in 2017. It’s the first of its kind, bring its listeners sports related information and good music. Its broadcasters consist of former athletes and sport broadcasters’ legends. Hosted by seasoned broadcaster, Thato Moeng and Dikeledi Tshabalala, The Grandstand, live Monday to Thursday, 12:00 – 15:00, features Women Crush Wednesdays and focus on women in sport.

Vision View on Instagram


Radio: Radio2000

Radio2000 is a South African radio station which forms part of the South African Broadcasting Corporation’s portfolio (SABC). The radio platform provides live sports coverage for their listeners across the country. More notably, they cover inbound #MomentumProteas cricket series, with the likes of seasoned sports broadcaster, Natalie Germanos, at the helm.


Radio: Mmabatho FM

Mmabatho FM (107.7) is a growing North-West based community radio station. Radio presenter and gsport writer, Tlamelo Kganakga, says that the radio station is trying to do as much as they can to close the visibility gap in women’s sport: “As the sports department at Mmabatho Fm, we pride ourselves on covering women’s sport on our busiest shows, which are the Breakfast and Afternoon Drive. 8 bulletins each day is our way of closing the visibility gap. There’s no way of growing women’s sport if we don’t include their games in our daily conversations.”


Television: eNCA

The well-established eNCA is the first and most watched 24-hour news service. The leading news broadcaster in viewership, reaches over 80% market share across the board, which means many South Africans will see the women’s sport content which they cover. Over the years, sport reporters, Hloni Mtimkulu and Justin Ford have led the way covering many women in sport stories.


Television: Newzroom Afrika

Newzroom Afrika is a 24-hour digital satellite television news channel. Their sports desk shines the light on women’s sport with sports updates as well as interviews from athletes making headlines steered by sports broadcaster and #GAL2021 MC, Tumi Kgasoe and sports editor, Vaylen Kirtley.



Television: SuperSport TV

SuperSport is an African sports broadcaster which provides extensive sports content from across the globe. It is the only television broadcaster that covers a variety of women’s sports, from cricket to netball and football. Apart from the women’s sport content, their team includes top women sports broadcasters and analysts in the country, including Julia Stuart, Carol Tshabalala, Motshidisi Mohono, Crystal Arnold, Simphiwe Dludlu, Andee Mahamba, and Amanda Dlamini.


Online: Independent Online (IOL)

Independent Online is a news and information website based in South Africa. IOL is committed to closing the visibility gap in the media for women in sport with extensive coverage of women in sport on their website. They have designated tabs for the multiple women’s teams in South Africa and cover international stories on women in sport.


Online: Eyewitness News (EWN) Sport

Eyewitness News Sport is a Sports Desk which ensures their listeners, readers and followers get the latest stories and score updates. They have a daily Sports Bulletin on Radio 702, a website which posts the latest sports news and also share live scores on their social media accounts.


Photo 1 Caption: SuperSport presenter, Motshidisi Mohono, pictured in studio as the African sports broadcaster provides opportunities for women in the sport industry. Photo: Motshidisi Mohono (Instagram)


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About the Author:

Refiloe Sefume

Refiloe Sefume

I am a final year accounting student at the University of Johannesburg. I have a passion for sport and would like to pursue a career in the Sports Industry.

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